Fractional CMO & CRO for VC-backed growth Scalable GTM without full-time overhead

We build repeatable revenue machines for teams that can actually execute.

Fletcher Sellwell partners with venture-backed companies to design the marketing and sales engines that investors expect and operators can run — without adding headcount you are not ready for.

Marketing & Sales, one GTM spine Fractional leadership, coaching, and project sprints across CMO and CRO.

Schedule a 30‑min GTM diagnostic See how we plug into your team

Built for VC portfolio companies: seed to Series C, B2B SaaS, data, and product-led businesses.

Commercial operating system

90‑day spine

From chaos to cadence

We turn fragmented campaigns and founder selling into one GTM rhythm across marketing, SDR, and AE.

Fractional CMO / CRO GTM leadership coaching

Where we plug in

3 service tracks

All available for Marketing and for Sales & Business Development.

Fractional leadership CMO / CRO coaching Scoped GTM projects

One partner to align story, pipeline, and process — instead of juggling agencies and lone operators.

Offerings

Three ways to work together — across Marketing and Sales & Business Development.

Every engagement starts from the same premise: your GTM spine must be one connected system, not a collection of channels. We then choose the right way to plug Fletcher Sellwell into your leadership team.

01 • Fractional CMO / CRO

Interim leadership with operator brains.

We sit in the CMO/CRO seat for a defined period while you scale or hire.

Marketing leadership Sales & BD leadership Board & investor narrative Team design & hiring

Best when you need senior GTM judgment before you can justify a full-time exec. TracksMKTG • SALES

02 • CMO / CRO coaching

A force-multiplier for your existing leaders.

We support your CMO, Head of Marketing, CRO, or Head of Sales with pragmatic, operator-level coaching.

Weekly 1:1 strategy sessions Deal + pipeline reviews Marketing roadmap sanity checks Stakeholder management

Best when you have leaders in place but want faster pattern recognition. TracksMKTG • SALES

03 • CMO / CRO projects

Scoped GTM sprints with clear outcomes.

High-impact projects that unlock the next stage of growth without adding permanent overhead.

Positioning & narrative ICP & segmentation GTM motion design Playbooks & enablement

Best when a specific bottleneck is blocking pipeline, conversion, or expansion. TracksMKTG • SALES

Approach

One GTM spine. Two lenses. Zero silos.

We do not believe in marketing that sits in a vacuum or sales that operates on vibes. Every engagement — fractional, coaching, or project — connects the same building blocks across Marketing and Sales & Business Development.

✓ Story & positioning: sharpen the narrative, define ICPs, and turn decks into a spine your team can actually pitch from.
✓ Pipeline architecture: design the journey from first touch to closed-won — channels, handoffs, SLAs, and qualification rules.
✓ Operating rhythm: install cadence around weekly pipeline, monthly board-level GTM review, and quarterly strategy resets.
✓ Tools & enablement: make the decks, one-pagers, sequences, and dashboards that keep everyone pointed at the same targets.
✓ People & roles: clarify what you need from Marketing and from Sales & BD at this stage — and what can wait.

Fractional CMO / CRO 90‑day runway

Embed as part‑time CMO or CRO to stabilise GTM foundations, then either hand over to your new hire or stay on as strategic coach.

CMO / CRO coaching Weekly pulse

Operator‑level sparring partner for your GTM leaders — no fluff, just patterns from similar growth journeys.

Projects 4–8 week sprints

Laser‑focused work on positioning, ICP, motion design, or enablement with clear artefacts, owners, and timelines.

Engagement model

Built for VC‑backed growth companies.

We work primarily with seed to Series C teams where GTM needs to mature fast — often under investor pressure — but hiring a full marketing and sales leadership bench would be premature.

✓Stage: Seed to Series C, B2B, SaaS, data, and product‑led models.
✓Region: Europe‑first with global ambitions; we happily work across time zones.
✓Team: From founder‑led selling to early GTM hires up to ~30–40 person commercial teams.
✓Engagement length: From 4‑week projects to 6‑month fractional leadership.

Three services across two domains Marketing • Sales & BD

Fractional CMO / CRO

Marketing: Own brand, demand, and product marketing while building your team.

Sales & BD: Own pipeline, process, and deals while coaching reps and refining motion.

CMO / CRO coaching

Marketing: Strategic sparring on roadmap, resourcing, and proving marketing's impact.

Sales & BD: Deal, forecast, and org‑design support for CROs and Heads of Sales.

CMO / CRO projects

Marketing: Positioning, launch playbooks, content architecture, and campaign frameworks.

Sales & BD: Playbooks, enablement, outbound engines, and expansion motion design.

Engagement rhythm

Shared: One GTM spine, one dashboard, one narrative — regardless of where we start.

We co‑design the right mix of leadership, coaching, and project work for your stage.

Next step

Book a working session, not a sales call.

Share a short note on where your GTM feels stuck today — funnel, story, motion, or team. We will use the first 30 minutes to map the real blockers and outline what a high‑leverage engagement could look like, even if we never work together.

✓Zero fluff, zero generic pitch decks.
✓Concrete view on whether fractional, coaching, or a project makes sense for you.
✓Operator‑level conversation about GTM, not a junior business development chat.